During the past year, one of the hottest trends in the fiery foods industry has been the Bhut Jolokia Ghost Pepper – the World’s Hottest Chile Pepper as recorded by the Guinness Book of Records. The Ghost Pepper has been slowly making its way into mainstream media, whether on major networks like the Travel Channel’s Man vs Food, where Adam Richman has eaten a burger made with Ghost Peppers, or even a simple search on Google or YouTube for “Ghost Pepper” returns pages of results.
This past year, we were able to obtain some of these peppers through a local Southern California source and we have developed some new products that contain this World Hottest Chile Pepper.
We are going to introduce our new products globally at this year’s 22nd Annual National Fiery Foods & Barbecue Show in Albuquerque, New Mexico (stop by booth #122), March 5th thru 7th, 2010. The following week, we will have the introduction of these new products in Los Angeles at Surfas Chef’s Paradise in Culver City on Sat March 13th, 2010 (noon – 3pm).
Below is the official announcement of our new products. Also please visit our site, www.AllSpiceCafe.com for more information.
For Immediate Release
Following in the footsteps of the existing gourmet hot sauce product line, using the latest fiery trend in extreme-capsaicin peppers, the World’s Hottest Pepper (as named by the Guinness Book of World Records), the Bhut Jolokia Ghost Pepper is in the newest All Spice Cafe Sauce, the Jolokia Ghost Pepper Sauce. Keeping with the mantra of having heat without loosing the flavor, we created this sauce to meet the desires of the chilehead community for extreme heat, but kept true to our product line and have a sauce that is full of flavor. This sauce makes Buffalo style Hot Wings, can be added to a bloody mary, or just about anything you want to add some fire to.
Next in the new lineup are two dry seasoning rubs, which also use the Jolokia Ghost Pepper: Ghost Adobo Rub and Ghost Jerk Rub. Over many years of backyard cooking and catering, we have used a generic dry spices mix that was basically the Latin-American spice mix Adobo Seasoning. We started making our own recipe and got our hands on some of the Bhut Jolokia Ghost Pepper, adding it into our recipe. After years of making our Caribbean Spice Sauce, we felt that these spices would make a great jerk seasoning and adding the Bhut Jolokia Ghost Pepper to give it a really nice fiery kick.
With the dry seasoning rubs, we are introducing a Crushed Jolokia Ghost Pepper Grinder, using only crushed up dried Bhut Jolokia Peppers and presenting them in a traditional pepper grinder. It’s a great way to add a kick of heat on whatever you are eating. This way you won’t get any on your hands (don’t touch your face or other body parts if you do!) and you control how much you use. Just keep it on the table and give a little twist to give anything some heat.
And then for something completely different, we are offering two fiery-sweet snacks: Sweet Habanero Candied Popcorn and Sweet Ghost Pepper Candied Popcorn. Think of caramel coated popcorn that you might get at the carnival or amusement park and then hit it with some fiery pepper heat. After a lot of hard work, refining the recipe, learning a lot about candy making, and finding someone to help us produce this fiery sweet snack, we finally have a product that we really feel is something everyone will love. Initially we are coming to market with 2 heat levels, Habanero (XXX-Hot) and Jolokia Ghost Pepper (X-Treme Heat) for the serious chileheads out there. In the future we hope to have some milder versions for the rest of the world. With a good balance of sweet and heat, this crunchy snack is totally addicting and just one handful isn’t enough.
About All Spice Cafe – All Spice Cafe is a virtual cafe that has a line of award winning Gourmet Hot Sauces, where it’s more about flavor than heat. All Spice Cafe Hot Sauces are produced in California, with all natural and preservative-free ingredients. Available online at www.allspicecafe.com and at select retail outlets in the United States and Canada – see the website for a current list of retailers.
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